Effects of capitalism

Capitalism West has been an important destination in American history. First it was a discovering target for Louis and Clark, later it became a spot for people to seek riches in gold rush. Whether it was for money or establishing settlement west has become an important place for American people. For these reason, one of the family who moved out west were the loads. During 1930's, Midwest was hit hard by the great- depression. And to aggravate these effects dust bowls were sprawling all over Midwest. The Joads were immensely devastated by these conditions in ‘The Grapes of Wrath' by John Steinbeck.First the author shows how the all over Midwest families were the target of dust bowls because the land was over used and crops weren't rotated. Because people couldn't grow their own crops, they had to borrow money from lenders, only to end up in debt they couldn't pay. Since the debt wasn't paid their land was taken away by the banks and corporation leaving them without Job or income . To coup this process The Joads decided to head out west looking for an opportunity to feed their family. But their hopes will be overturned by the misery that awaits them. In chapter 19 of ‘The grapes of wrath', Steinbeck summarizes howCapitalism has left man-kind to turn Inhuman. During the 30's the rich were becoming richer and poor were becoming poorer. There was a distinct line between upper and lower class. Whether it is Oklahoma or California, the wealthy showed no gratitude for the poorer. In Oklahoma the banks wanted to make profits from land by combining thousands of acres together. Same situation applied in California. But the land in California was stolen from Mexicans by the early â€Å"tattered feverish† squatters. Steinbeck uses distinct diction to assert that early settlers in west can be compared with incoming Okies.As time went on, these squatters' children had lost their lust for land. Even though their forefathers had earned the land through hostili ty, But for newer generation â€Å"the hunger was gone, the feral hunger, the gnawing, tearing hunger for land†. Author uses this run on sentence to explain how the lives of the land owners were effortless, because hunger is one of the instincts that motivates mankind. Since their predecessor had left them wealthy, the owners didn't value the land. These owners had distinct themselves from farming. They had lost their lust for â€Å"a shining blade to plow it, for seed and a indmill beating its wings in the air†.Steinbeck uses imagery to demonstrate the importance these tool would hold for a farmer, but the owners did not recognize them because they had separated themselves from farming. Since their connection with land is lost, the owners turned their attention to making money and profit. Steinbeck illustrates the shift from man-power to machines during the 30's. One man on tractor can replace twelve families on a farm. With this revolution the man shifted from a farm er to a ‘shopkeeper' and ‘manufacturer'. This transition made the land owners less sympathetic to land.Farming is no longer their main occupation because â€Å"the crops were reckoned in dollars, and land was valued by principal plus interest†. Steinbeck compares rich owners with banks in Oklahoma. The owner no longer tarmed tor teeding their tamily or tor survival, but tor making solely profit. In contrast of rich owner the Okies only want to farm to feed their family and for their love of land. Steinbeck shows the owners in California had become so powerful â€Å"crop failure, drought, and flood were no longer little deaths within life, but simple losses of money'. But this reason would be death within life for a farmer in Oklahoma.If a farmer had experienced crop failure or drought, it could mean they had to go into debt for feeding their family. The banks took the land from the farmers because of the debt. This resulted in mass migration from Midwest to Calif ornia. Since the rich owner treated farming like industry, they did not care for their workers. Steinbeck shows that the â€Å"Owners followed Rome†. He compares the migrants with slave because the owner gave low wages only enough for surviving and not living. This shows the greediness of the farm owners. This also portrays the affect that capitalism has had on the rich owners.In ‘The Grapes of Wrath', Steinbeck shows the unpleasant conditions of working class during the 30s. During those times people from Midwest suffered socially and economically. Thousands of people migrated west to seek a better life, only to be left devastated. In difference from the misfortune farmers, the banks and rich land owners took advantage of new machine age to increase their wealth and profit. This in turn lead to industrial farming and left the farmers Jobless. It shows the selfishness of upper class and hardship of the farmers. The result of capitalism led to a chaotic situation between landowners and the poor.

Rhetorical Appeals Essay

A pet is defined as a domestic or tamed animal or bird kept for companionship or pleasure and treated with care and affection. Some people believe that pets are the most loyal friends you will ever have. Anyone who owns or has previously owned a type of pet, whether it be a dog, cat, fish, rabbit, or anything else, understands what it is like to have something so innocent depend on you. When purchasing a pet, you are taking on the responsibility of nurturing and caring for someone other than yourself. I chose a commercial by the ASPCA that raises awareness about animal abuse. The goal of the ASPCA is â€Å"to provide effective means for the prevention of cruelty to animals throughout the United States.† I chose this commercial because I am an avid animal lover and I have both a dog and a cat at home. They are a part of my family, and I would never let anything bad happen to them or mistreat them. The thought of poor animals being abused or neglected for no reason at all disturbs me beyond belief. Why would someone choose to purposely abuse an innocent creature who has no way to defend itself, and has done nothing wrong? I do not understand people who do this. Through this essay, I want to state the reasons why I was attracted to this commercial and how it swayed me to support the association. Additionally, my goal for this piece is to represent how rhetorical appeals can be used not only in writing, but also in media. Even though this commercial is most likely geared more towards animal lovers, it does an excellent job of grabbing the attention of viewers who may not have a strong connection with animals in their own lives. http://www.youtube.com/watch?v=6eXfvRcllV8 ************** Rhetorical Analysis through Animal Cruelty Imagine that you are walking through the mall and notice the pet store on your way to the nearest Macy’s. In the window of the pet store you see two healthy, happy, golden retriever puppies waiting for someone to come take them to a permanent home. You are in awe of how adorable they are. Unfortunately, you cannot afford a puppy right at that moment, so you move forward with your errands at Macy’s. Later that day, as you are driving home, you drive through a neighborhood that is in poor shape. Out in the front yard of one of the houses, there is a fenced yard with a somewhat large dog standing in the grass. As you drive by, you notice that the dog is extremely skinny and you can see the dog’s rib cage through its skin. Also, the dog seems to be limping around the yard. Twenty minutes later, you finally arrive home and the image of the poor dog is still in the back of your mind. You think to yourself how anyone could possibly treat an innocent animal that way. In 2006, the American Society for the Prevention of Cruelty to Animals (ASPCA) created a commercial starring famous singer/song writer, Sarah McLachlan, to raise awareness towards animal abuse and to raise money to help the thousands of mistreated animals in the United States. The commercial starts out with clips of abused animals and slides with facts about these animals, and then moves on to Sarah McLachlan giving a speech about the society and how it would be beneficial to donate money to the foundation. All three of the rhetorical appeals (pathos, ethos, logos, and kairos) are used in this commercial in order to sway the opinion of viewers towards being against animal cruelty and helping to save the lives of countless animals. The first two rhetorical appeals used in the ASPCA commercial are pathos and kairos. They are demonstrated in multiple ways throughout the commercial. The first emotional appeal that viewers will notice is the somewhat sad music in the background, which is Sarah McLachlan’s â€Å"Angel†. Just listening to this song will evoke sadness. This is because the lyrics of the song are mildly depressing, and an example of this would be the lyrics â€Å"You’re in the arms of the angel, may you find comfort here.† These lyrics are symbolic towards the commercial because the ASPCA would be considered the angel, and the animals who are saved by the foundation would be able to â€Å"find comfort† when they are rescued. The next element in the commercial is the slideshow of pictures and videos of abused animals that plays along with McLachlan’s song. These pictures show many different types of animals that have been physically abused and malnourished. The melancholy music, along with these images, cause viewers to feel for the animals and want to help them. Thus, using pathos to cause the viewers to lean towards helping these innocent creatures, instead of ignoring the issue. Kairos is used in the way that everything in the commercial has perfect timing. The music immediately starts playing, which effects viewer’s emotions. Every element of the commercial comes in at the perfect time and is organized in the right way to persuade viewers. Ethos is the next rhetorical approach used in persuading the viewers to help the ASPCA and to stand against animal-related violence. Famous singer/song writer, Sarah McLachlan, is featured in multiple ASPCA commercials and is a strong supporter of rescuing animals in need and helping to raise awareness about animal abuse and neglect. In the video, she is petting a yellow lab, giving the impression that she is an animal lover and wants to help them. Also, the music playing in the background is Sarah’s song referenced above, which adds sincerity to the commercial. â€Å"Angel† was not written specifically for the commercial, but because the meaning of the song is relevant to the ASPCA’s cause, it was used. Viewers who see a celebrity such as her representing this organization may be more inclined to donate to the ASPCA. Although, some might question whether or not McLachlan is an expert on the subject and if the information she gives is credible. Towards the end of the video, she says â€Å"that for just $18 a month, you can save many animals from their abusers.† Through this statement, she causes viewers to feel like they will make a difference and become heroes, if they donate their money. By emphasizing the price, McLachlan wants convey to viewers that just a small amount of money, can go a long way in helping the foundation. This is a prime example of ethos because McLachlan uses her music fame to encourage the audience to support the organization, even though she is not an expert concerning animal abuse. Logos is the final rhetorical approach that ASPCA uses in their anti-animal abuse commercials. Certain facts are listed in order to show that this organization has made a difference in order to rescue animals that are abused and/or neglected. However, these facts cause the logical appeal to be weak because they are quite broad and non-specific. For example, the commercial stated that in the last year, thousands of animals were rescued. Then, it continues to say that for thousands of other animals, help came too late. This statement proclaims that there is a large number of animals who need to be rescued and/or helped, but it does not give specific statistical evidence as to exactly how many animals are in need. The amount of animals listed that need rescued may seem exaggerated, because there is not a specific number given. Also, it could seem like a rhetorical fallacy. For those who need these facts in order to be convinced of an argument, this may cause the viewer to lose interest or not believe the information in the commercial. In conclusion, I chose this ASPCA commercial primarily because of the way it appealed to my emotions. I was immediately drawn in while watching it and could not look away. The strongest rhetorical element for this commercial is pathos because of the strong emotional relation it creates. Ethos is equally represented in the commercial as well because of the celebrity reputation of Sarah McLachlan and her starring role in trying to convince viewers to help out the ASPCA through donation. Kairos is also well embodied through the element of excellent timing, and how each part of the commercial fell into perfect rhythm. Logos is the weakest rhetorical appeal represented because the facts listed are not detailed and quite general. Accordingly, I would argue that this commercial is extremely effective in showing the general public the seriousness of animal abuse. And because of this, viewers are more inclined to contribute to the association.

Reflection essay Example | Topics and Well Written Essays - 1500 words - 1

Reflection - Essay Example Those left have to learn to survive, and find the reason for their existence, or at least hope that fate will lead them to finding that reason. Fate just like love is an avalanche that hits when least expected, hurtling down at you, leaving you without an alternative, but to oblige to it. First, â€Å"Your Fate Hurtles Down at You† reflects more of the life that is comparable to the sting of cold in an icy setting. The setting of the story may not just have been a chance choice for the author to develop what he wanted to communicate to his readers, but must have been carefully considered to emphasize on his points. Davos is a place, perfect for research about ice and snow because of its geographical composition. Although some occurrences within the story took place in different localities, the settings are similar in that, they are prone to avalanches. This circumstance is what the author uses to emphasize the title of the story, used as a metaphor. Like an avalanche that falls anytime without warning, fate hurtles down inevitably on people, whether they like it or not. Moreover, the narration of the death of the storyteller’s twin brother, Willi, is a strong demonstration of how fate hurtles down on a person. He did not like to die, he was young, and in love with Ruth who was pregnant with their child. Nevertheless, he was destined to die young and as his death came suddenly and unexpectedly, this event and the cause of death portray the suddenness of how fate could hit an individual. On the other hand, the fate of Willi’s brother is to love the same woman Willi adored, Ruth. Despite the fact that Ruth showed interest on Willi more than his twin brother, the other did not stop loving her. This is Eckel’s fate, to love the woman who only loves his brother, and is not ready to love him even after his brother’s demise. This fate could be

State Curriculum and Standards for the State of South Carolina Essay

State Curriculum and Standards for the State of South Carolina Compared and Contrasted to the State of North Carolina - Essay Example It is based on a philosophy of teaching and learning that is consistent with current research, exemplary practices, and national standards. In South Carolina "Curriculum standards" has been changed into "Academic standards" came into force in 2004. This is a standards document aims to meet students and their parents expectations. In accordance with the South Carolina Educational Accountability Act of 1998, the purpose of academic standards is to provide the basis for the development of local curricula and statewide assessment. To some entent, these two documents are similar as they stipulate the basic standards nationally accepted. In North Carolina the Standard course of study include: Arts Education, Computer/ Technology Skills, English Language Arts, Guidance, Healthful Living, Information Skills, Mathematics, Second Languages, Science, Social Studies, Workforce Development, Dance and Music Education. The Curriculum of South Carolina include less subject covering only English, Foreign Language, Health and Safety, Mathematics, Physical Education, Science, Social Studies, Visual and Performing Arts fields. So, North and South Carolina have different set of subjects according to their state standards. It should be mentioned that today technological literacy is an integral part of a public school education. Whether or not access to multimedia computers and the Internet are realities for all students, state and national educational establishments, professional organizations and corporations recognize the immediacy of promoting appropriate integration of technology in K-12 classrooms. That is why in both states a particular attention is paid to technology standards for students and teachers which include: woven into curriculum standards, 1 unit of Computer Science required for graduation in South Carolina, and Computer-Technology Skills in North Carolina. For teachers the standards are the same for both state (ISTE foundation standards in State Technology Plan). Both of the states recognize four levels: 1 - Standard level; 2 - Knowledge and Skills level; 3 - Performance Descriptor level; 4 - Grade Level Example. The purpose of the North Carolina Standard Course of Study is to guarantee that all students have equal access to the same basic curriculum. If public education is an avenue to equal opportunity, high standards must be set for all students. The Standard Course of Study does not seek to prescribe how schools should organize themselves or how teachers should instruct. Rather, the curriculum sets standards against which schools and teachers may judge their success. In contrast to South Carolina pays more precise attention to the question how schools should organize themselves in order to help students to achieve their goals. The North Carolina ABCs Accountability Plan establishes performance standards which specify the level of proficiency a student must reach in order to have met specific content standards in specified subject areas. These performance standards are indicators of proficiency for those content areas that are tested. Today, however, the challenge of education is to prepare students for a rapidly changing world. According to standards adopted in South and North Carolina students should be prepared to: compete in a global economy, understand and operate complex communication and information systems,

FILMSCORES INELIGIBLE FOR THE ACADEMY AWARDS Essay

FILMSCORES INELIGIBLE FOR THE ACADEMY AWARDS - Essay Example e composers who have worked extra hard to develop original scores with other music producers who have just edited other people’s work to come up with film soundtracks. If I may use the example of Crash, the 2005 winner of Best Picture at the Academy Awards, the soundtrack of the film was an original composition by Mark Isham that was later released the music labels Gut and Colosseum (Bridges 25). The soundtrack contributed significantly to the success of the film. Placing such an original score together with un-original pieces is obviously unfair. Another reason why that this be adopted is because doing so will provide clear boundaries of what is original and what is not. Establishment of the two categories will pressure the Academy to properly redefine the terms that a particular composition should reach for it to be considered original or not. This will consequently eliminate cases like the one experienced recently where the music scores for the films, The Black Swan, The Fighter and True Grit were disqualified on the basis of being unoriginal. Establishment of the two distinct categories will also encourage composers who feel that they can add something fresh to previously produced pieces and come up with outstanding film scores. As I have indicated earlier, the score of a film plays an important role in its success level and therefore, let me compare and contrast the scores of two films that have been hugely successful this year. One is the Ben Affleck directed thriller â€Å"Argo’’ and the latest installation of the James Bond series â€Å"Sky fall’’. Both films are predominantly characterized and accompanied by original film scores. In the case of Argo, the renowned Alexandre Desplat has scored the film (Bridges 17). The score features many orchestral elements and easy concessions that are easily listenable to common people. Its opening cue comprises a rich sound filled with Persian Instrumentation that is very flavorful and therefore resonates with

Public Relations - The Communication Cycle Essay

Public Relations - The Communication Cycle - Essay Example Apple is a multinational company belonging to the technology sector and subsector computers manufacturing. It engages itself in computer, mobile phone, tablet manufacturing and developing software. It is best known worldwide for its computer brand Imac, tablet computer ipad, mobile phone brand iphone. As a company belonging to the IT sector it comes 2nd after Samsung electronics. It was named as the most valuable company in the United States in 2003, a place which it acquired by surpassing Coca cola. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1977 and by 2013 has a market capitalization of 170 billion dollar (Apple Inc., 2014). Apple belongs to a sector which is experiencing very rapid changes, particularly in field of innovation. The number of consumers having a mobile device now days has increased tremendously (Hoskisson, Michael, Ireland, & Harrison, 2007). The threat of a new entrant bringing in a new technology is too high these days. So no company in this particular sector can just sit back on its laurels and accolades and relax. Even for a Company like apple, if it stops innovating and comes out with newer product lines or innovation some other player will bring in a new product. Another factor that plagues companies like apple is that its designs may easily be copied by some other company and used to produce a similar phone at a much cheaper price range. In fact there have been instances in the past where Samsung has allegedly violated copyright restrictions of apple’s designs and the two companies have engaged themselves in legal battle. So to successfully hold its position in today’ s market Apple needs to: 1. Trend of innovating newer product lines and there by entering virgin markets. 2. Build a strong association with its customer base (Scott, 2013). 3. Build its reputation in the field of customer service and designing products that

Comparative analysis of the Marketing Communications Mix for three Essay

Comparative analysis of the Marketing Communications Mix for three companies in the supermarket sector Tesco, Sainsburys and Costcutter - Essay Example Tesco being the leading superstore in the country enjoy little bit of more success in terms of its marketing communication mix activities however Sainsbury's is also somewhat successful in its efforts too however costcutter seems to be lacking in many areas as it has still a long way to travel in order to ensure that it has proper strategies in place which can properly put in against the competition like Tesco and Sainsbury's. "The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations a company uses to pursue its advertising and marketing objectives."(Dolak, 2008). Thus Marketing communication mix is a group of tactical elements which give rise to the overall marketing communication mix of an enterprise. These tactical elements include advertising, personal selling, sales promotion as well as public relations. In its essence, a marketing communication mix is the second name of one of the P's of marketing i.e. Promotion and it is a group of activities which give rise to the overall promotional mix of the organization. In order to effectively set the marketing communication mix, it is very important for the organizations to take into account various factors since each of the elements of the mix has its relevant strengths and weaknesses therefore their use and design should be effective in order to achieve the maximum results. It is also important to note that each element of marketing communication mix may be used according to the product life cycle if we consider a marketing communication mix of a product only however when we take into the account the whole organization and view the marketing communication mix of that organization, we must consider the fact that marketing communication mix strategies may significantly vary with each organization according to the life cycle stage of the organization. However for the organizations such as super market stores, it becomes more complicated because these stores do not necessarily sell one product or service therefore it becomes more complicated when dealing with the marketing communication mix issues of chain stores. This report will study and analyze the marketing communication mix of three of the most important players in the super market i.e. Tesco, Sainsbury's and costcutter. The chief aim of this report is to present a comparative analysis of the marketing communication mix strategies of these three companies. Marketing Communication Mix This section of the report will present the present marketing communication mix strategies being adopted by three important organizations working in the super market. The following section will present a comparative analysis of the marketing communication mix of the three given companies. Advertising Tesco has been considered the largest superstore in UK having comprehensively taken over the Sainsbury's. The core belief of the company that is "to create value for customers to earn their lifetime loyalty" suggest that the company value most its interaction with its customers and advertising strategies, being one of the most penetrating means of reaching to